RE #68: Edward Manuel - Founder & Principal of Pershing Capital

Pershing Capital is a real estate investment, development and advisory firm with a focus on single tenant and multi-tenant retail assets with E-commerce and recession resistant tenant bases. Today, you'll listen as Chris interviews Edward about his deep dive into the retail sector of real estate. Edward will describe what retail has looked like over the last decade, how retailers have had to adjust during the pandemic and what opportunities lie ahead for the industry. Enjoy!  Follow Chris on Twitter: www.Twitter.com/FortWorthChris Learn more about Chris Powers & Fort Capital: www.FortCapitallp.com 01:45 — Edward’s Background and Career with Trademark Property Company & Pershing Capital 11:56 — When did you start getting ‘scared’ that e-commerce was becoming a thing? 13:39 — How do you create the mouse-trap of finding retailers to lease spaces? 15:16 — What is the timeline of pulling together a huge retail development?  15:57 — Why did you start Pershing Capital? 17:09 — What was your first deal at Pershing? 17:56 — What does the advisory side of the business look like? 18:45 — Do you outsource development? 19:30 — Why are certain aspects of development getting harder? 23:03 — What is going on in retail since COVID hit? 25:34 — How have tenants responded to the pandemic? 27:03 — Edward's Thoughts on the Mall Business 31:09 — Why should e-commerce companies like Amazon also become brick & mortar businesses? 33:54 — Who is putting the majority of the investment into these properties for retail projects? 36:52 — What is a 'co-tenancy clause' and how do you feel about it? 41:07 — Have we discovered what our ‘sweet spot’ cost is for retail space per square foot? 41:47 — What is the zoning like to re-position these developments for a totally different use? 44:33 — Is there a time horizon that shows decreasing prices for retail spaces? 46:15 — Can a retail project be financed right now? 48:59 — If a real estate opportunity presented itself, how would you go about financing it? 51:47 — How can businesses occupy these retail spaces again? 52:55 — What opportunities within retail are you excited about going forward? 53:57 — What is the best advice you have ever received? 55:46 — What advice would you give to your 21 year-old self? The FORT is produced by Straight Up Podcasts

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Here, we uncover the proven strategies, insights, and inspiring stories of today’s greatest leaders in the worlds of business, real estate, entrepreneurship, and investing. Each episode’s mission is to help you to level up your entrepreneurial game by hearing directly from the men and women in the arena. Chris is able to uniquely uncover things not commonly discussed because he is an entrepreneur himself. We not only cover business, but we also cover the personal side of entrepreneurship. The Fort began in 2018 as a way for Chris to publicly explore the fascinating world of entrepreneurship. Since he was a child, he’s been characterized as obsessively curious about the world around him.  The Fort has now been downloaded over 2M times, across more than 50,000 unique listeners. Each week features conversations with entrepreneurs, Founders, CEOs, and Executives from some of the leading companies in America. Past guests have represented companies such as JLL, Hillwood, S2 Capital, Chick Fil A, Morning Brew, Founders Podcast, Tiny Capital, Permanent Equity, Fort Capital, Matthews REIS, Bonobos, and ConvertKit. 🐦 Follow Chris on Twitter: www.twitter.com/FortWorthChris 💡 Follow Chris on LinkedIn: www.linkedin.com/in/chrispowersjr/ 📹 Subscribe to The FORT on YouTube: https://www.youtube.com/@FORTpod