How to Encourage Constructive Dissent | Anastasia Leng, CEO of CreativeX (Series A)

How do you get your team to speak up to the CEO? Meet Anastasia Leng, CEO of CreativeX—a Series A SaaS company that helps B2C brands understand the performance of image and video content. In this episode, Anastasia explains how she got term sheets for a company with no name, unpacks the founder-investor partnership, and explains why high-standards are a perk. We also discuss 'Devil's Avocado' (a term borrowed from Sarah Wood), and other ways to encourage constructive dissent. Key links: CreativeX website: https://www.creativex.com/ Open job positions: https://creativex.freshteam.com/jobs Anastasia Leng profile: https://www.linkedin.com/in/aleng/ Dave's essay on wise interventions: http://bit.ly/wise-interventions Key timestamps: [01:01] What's it like to be back in the office (alone)? [05:50] How do you collect data on being 'on-brand'? [08:20] Tell us about your Series A raise. [12:09] How did you go from agency to SaaS? [23:21] What's it like to lead a team of 35 employees? [27:01] How did you define your company's values? [31:21] What are the challenges of having a culture of constructive dissent? [33:13] How do you encourage people to speak up? Thanks to Alex Dunsdon and John Griffin for their great input. Got feedback? Email us on podcast@foundercoach.co. And don't forget to hit follow/subscribe so you don't miss out on new episodes.

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Dave Bailey gets up close and personal with scale-up tech CEOs so you can hear the unvarnished truth about growing a business. Dave is one of Europe's top CEO coaches and his blog, The Founder Coach, is read by millions of entrepreneurs each year. Now, Dave's on a mission to help other CEOs share their stories about what it really means to be CEO. Listen in as Dave discusses what happens after you raise a Series A—growing the team, managing the board, and the challenges that keep founders up at night. Hit subscribe and get ready for some powerful conversations.