World of Warcraft's Seth Sivak Tips the Dealer
Our guest this week is Seth Sivak, VP Development for World of Warcraft at Blizzard. From early years at Zynga he became Founder and CEO of Proletariat, shipping big games like Spellbreak. We discuss being an Imagineer, the three components of creative decisions and "always be pitching" - this week! Episode Highlights [00:00:00] Why Games Fail: No Audience, No Hype Seth explains how several recent games failed not from poor quality, but because they launched without building an audience...