World of Warcraft's Seth Sivak Tips the Dealer

Our guest this week is Seth Sivak, VP Development for World of Warcraft at Blizzard. From early years at Zynga he became Founder and CEO of Proletariat, shipping big games like Spellbreak. We discuss being an Imagineer, the three components of creative decisions and "always be pitching" - this week! Episode Highlights [00:00:00] Why Games Fail: No Audience, No Hype Seth explains how several recent games failed not from poor quality, but because they launched without building an audience...

Om Podcasten

A GUIDED TOUR OF VIDEOGAME MAKERY! Hosts Alex Seropian (founder Bungie, Wideload, Industrial Toys) and Aaron Marroquin (Art Director, Game Designer, part time magician) take you on a tour of the minds that create our favorite video games. We may also wander around in our own heads too. We aim to inspire, educate and entertain you about the games you love, the people that make them and hey, if you're not a gamer we know you know one. This will help you connect with them too.