From Data to AI How Martech is Evolving

This week, I had a fascinating conversation with @Rajeev Nandan, founder and CEO of @Pierian, about the evolution of Marketing technology and the impact of AI on digital marketing strategies. We covered: ✅ The move from traditional marketing to AI-driven, data-led strategies. ✅ The transition from a consulting business model to a scalable SaaS offering. ✅ The financial metrics that drive e-commerce success and sustainable growth. ✅ How businesses, big and small, can use AI to improve customer...

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Every small business owner needs financial advice  to help scale and grow. Each week successful Operators join fractional CFO Adam Cooper, to share their experiences, tips and tricks to help improve your business cash flows, profits and help reach your financial goals.  If you are an entrepreneur looking to take control of your business finances, this is the podcast for you.