Podcast 257: Cesar Gueikian of Gibson Guitars
On this week’s Fretboard Journal Podcast, we sit down with Gibson CMO Cesar Gueikian. Cesar’s story is fascinating: Long before he began working for the legendary guitar company, he was a successful business person and self-professed Gibson fanatic. These days, he gets to combine his finance background with his love for all-things-Gibson and has been a big part of the new Gibson leadership.