081 - How to Compete with Amazon and Win the Buy Box
Competing with Amazon as a third party seller can be a daunting task. It’s easy to feel that the odds are stacked against you. After all, it’s a huge company with tremendous resources and control over crucial elements, like who gets awarded the buy box. While it’s often wise to avoid competing with Amazon, it’s also important not to let fear blind you to potential opportunities of earning a customer's sale. In today’s episode, we outline the necessary conditions that make competing with Amazon a viable option. We discuss the many ways that Keepa graphs can be used to identify these instances ahead of time as well as minimize risk. We also take a look at various pricing strategies and how to employ them; the answers may surprise you! We conclude our episode by examining the best practices for minimizing risk and how to spot opportunities to help you obtain that coveted buy box. For all this and plenty of practical tips, join us today!