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140 - What is Human-Centered Design? — with Lauren Schwendimann

Picture yourself at the airport. You’ve just returned from a long, arduous flight and you are exhausted. The last thing you want is to get in your car and make the lengthy drive home. So you open a ride sharing app, hail a car, and moments later you are on your way home. And the car is driving itself while you nap in the back seat. Strangely enough, if you live in the metro-Phoenix area, you can do that. All with the help of autonomous ride service, Waymo. Lauren Schwendimann is the interaction design lead for Waymo. Her and her team are responsible for designing all consumer touch points for the company. Both the app and the rider experience. If you thought designing a website was tough, imagine designing a driverless car experience. How do you quell that innate fear and skepticism of a robot driving you around? In this episode, we talk about human-centered design, the inherent challenges of new technology, and what skills you need to be a great UX designer. Learn more about your ad choices. Visit

Om Podcasten

The Futur podcast is a show that explores the interesting overlap between design, marketing, and business.Our host (and CEO of The Futur), Chris Do, holds candid conversations with inspirational people from the worlds of design, technology, marketing, business, philosophy and personal development.These conversations go deep. With the aim of understanding who these incredible people are, what drives them to do what they do, and what can we—the listener—learn from it all.Visit for show notes and additional information from each episode.