Exploring Storytelling in Communication
In 2022, Preeti Macwan embarked on a Master’s degree in Public Relations and Corporate Communication with Kingston University. We are, of course, huge fans of anyone willing to invest in professional qualifications and so were keen to learn more about what Preeti studied and what her most compelling takeaways from the course were. In this episode, Dom, Jen and Cat chat with Preeti to uncover what she learned about storytelling as a strategic communication tool and how her studies have shaped her thinking about the future of internal communication. Takeaways Training line managers is crucial for effective storytelling in organisations. Honesty, authenticity, and vulnerability are key values in storytelling. Recognising and celebrating successful storytellers within the organisation is important. The desire for employees to return to the office challenges the narrative of remote work. Transparency and authenticity are essential in organisational communication. Leaders need to be aware of their own style and adapt their communication to be authentic and relatable. Education plays a crucial role in preparing professionals for the corporate world and internal communication. Cultural differences can significantly impact leadership styles and the overall employee experience. The future of internal communication involves finding a balance between technology and human storytelling. Hybrid working offers a safety net and should be embraced to accommodate individual temperament and preferences. About Preeti Macwan Preeti Macwan has always been fascinated by human interaction, so studying communications felt like a natural course of action. She recently completed a master's degree in PR and Corporate Communications at Kingston University with a specific interest in internal and cross-cultural communications. LinkedIn profile: linkedin.com/in/preeti-macwan-324311249