Veetika Deoras, Vice President – Strategy and Brands, The Indian Hotels Company Limited (IHCL)

David and IHCL’s Veetika Deoras wax philosophical in this episode. They discuss India’s gradual unlocking, and potential sidestepping an all-but-certain second wave of infections. They ponder the virus as a catalyst for change and introspection amongst consumers in a country where rapid tech adoption is democratising knowledge, even in the most rural places. And of course, these two avid philosophers eventually come round to the ontology of brand. And of how a brand’s purpose is nothing without action.

Om Podcasten

What will the travel industry look like in a post-COVID-19 world? Join hosts David Keen and Catherine Monthienvichienchai in candid conversations with key players in tourism and hospitality, as they look to the future of an industry in crisis.