Rethinking Mass Media with Evan Shapiro
Media cartographer Evan Shapiro publishes the definitive chart of the global media industry cited by every pundit and trade publication. After 20 years of disruptive change, the media industry is evolving so quickly beyond recognition that Evan’s chart has emerged as the universal scorecard to keep track of who owns what. Evan joins the Futurists to decipher the chaos in streaming, television, socials and cinema. Topics include: the importance of audience fragmentation across media formats and platforms; the consequences of consolidation; why Big Tech is trouncing Big Media; why Netflix is worth more than Disney, Comcast, WarnerBros Discovery, and Paramount combined; YouTube as the new era of cable TV; why 60% of all advertising dollars flow through three companies; Disney’s genius move with ESPN; and Evan's surprising answer to the question: which is the only major media company that has managed the transition to the digital age?