Brad Allen of EKG talks apps, analysis, media and much more: The Gambling Files RTFM 126
The intro sees Jon joined by Stephen Carter, of benevolent sponsorship overlords Clarion Gaming, to discuss the really-very-close-now iGaming Affiliate Awards [0:00 - 16:56], how you can nominate entries and all that jazz – go to https://www.igbaffiliate.com/igba-awards/ to cast yours. NOW. This week’s guest is Brad Allen, senior analyst at Eilers and Krejcik, who joins Jon on TGF’s casting couch to discuss the state of modern business-to-business publishing, the importance of data in the gambling industry, and Brad's role in the Zero Latency podcast. The quality of casino apps in the US is a hot topic, with many apps having broken journeys and glitches – Brad unveils the surprising top-rated casino app in a recent test, and much more [16:57 - 1:18:32]! Thank to our benevolent sponsors BWise Media – for all your sports media buying needs – and Clarion Gaming. Both legends.