Brian Smillie talks 2Mee and influencers; The Gambling Files RTFM 65
No Fintan this episode, as he's gadding about, gallivanting and doing things 'dads' do around Christmas. Bah, and humbug. Jon keeps the waffle to a minimum (I KNOW RIGHT) in the intro, [0:00 - 2:51] before introducing Brian Smillie, of 2Mee fame. Brian says the company is experiencing huge growth with a relatively simple offering; it's easy to see how it could resonate with users, not least, as Jon suggests, in an RG context. Ben explains how the talent part works, the potential for building a brand's own comms talent, and much more [2:52 - 35:44].