2024 Marketing Mastery: Transform Your Strategy Now

Are you ready to revolutionise your marketing strategy in 2024? Dive into the Business Strategist Podcast with Adam Strong and digital marketing expert Daniel Latto, as they explore cutting-edge techniques for lead generation, personal branding, and navigating the ever-evolving world of content marketing. Do you want to stay ahead of algorithm changes and authentically connect with your audience?  This week on the business strategist podcast Adam Strong interviews marketing expert Daniel Latto. Dan has been in property for the past 25 years however transitioned to marketing agency owner over 10 years ago. Dan is a realist and speaks with passion and precision.  Have you got a plan for scaling up? If not, take the business growth quiz here for FREE: https://howtogrowabusiness.scoreapp.com Takeaways Personal marketing and branding are becoming more important as people buy from those they know, like, and trust. Authenticity and trust are crucial in marketing, as people are increasingly skeptical of traditional advertising. Outsourcing and focusing on core competencies can lead to greater success in business. Content is a powerful tool in marketing, and a consistent and diverse content strategy can drive engagement and conversions. Testing and experimentation are essential in marketing to determine what strategies and messages resonate with the target audience. Chapters 00:00 The Shift from Corporate Marketing to Personal Marketing 05:27 The Importance of Authenticity and Trust in Marketing 08:53 Motivations for Starting a Business and Achieving Financial Freedom 12:57 The Power of Content in Marketing 15:44 The Value of Engagement and Conversion in Marketing 16:42 The Role of Qualification in Sales 21:54 The Impact of AI on Marketing 27:10 Starting a Business on a Small Budget 33:28 The Importance of Outsourcing in Business 38:47 The Pitfalls of DIY Marketing 42:33 The Role of Testing in Marketing 46:31 Focus on Client Acquisition in 2024 🙏 How To Support The Business Strategist 🎙️ Subscribe, listen and leave a review on 👉 Apple, Spotify Did you get some value? Help us to create a bigger impact by buying me a cup of tea 👉 https://www.buymeacoffee.com/thebusinessstrategist Tag us and share the show with your network Have you got a plan for scaling up? If not, take the business growth quiz here for FREE: https:/howtogrowabusiness.scoreapp.com ABOUT THE GUEST Facebook: https://www.facebook.com/dan.latto LinkedIn: https://www.linkedin.com/in/daniellatto ABOUT THE HOST Host LinkedIn: https://www.linkedin.com/in/adamistrong Have you got a plan for scale in 2024? If not, take the business growth quiz here: https://howtogrowabusiness.scoreapp.com Unfortunately, I’ve been booked up for most of 2023 however if you would like the opportunity to work with me and my team in 2024 join the waiting list here where I’ll announce our next window of opportunity: https://www.thebusinessstrategist.global/inner-circle-application   Learn more about your ad choices. Visit megaphone.fm/adchoices

Om Podcasten

The Business Strategist podcast shares business lessons over the past 30 years from award-winning business strategist, bestselling author, serial entrepreneur and podcast host Adam Strong. When Adam was young and living on benefits with his family in a West London council flat, he suffered from asthma, alopecia, bullying and low confidence. Then at the age of 11 he had his first taste of entrepreneurship – searching for and selling lost golf balls – and took up distance running. Within 18 months he had overcome asthma and become an elite athlete, training with future Olympic and World Champion Sir Mo Farah. Using the skills he learnt from athletics and entrepreneurship, Adam now helps others break their plateaus to create exponential growth to achieve purpose, profit and impact. As a key aspect of his quest, he has interviewed over 1000 thought leaders, business experts and entrepreneurs to explore their life lessons of what it takes to become a thriving entrepreneur and leader.