Secrets to Building Unforgettable Brands
Would you like to learn how to stand out and creating that differentiating factor? In this podcast episode, Adam interviews Daphne Diluce, an award-winning international designer and brand expert. They discuss the importance of emotional connection in branding and how to stand out in a crowded marketplace. Daphne emphasises the need for clarity and direction in branding, as well as the importance of understanding brand triggers and creating a consistent brand message across all touchpoints. She also highlights the value of innovation without losing the essence of the brand. {Case Study} How I Helped One Client Grow From £170,000 to £500,000 and Exit In Less Than 12 months: https://adamstrong.notion.site/Case-Study-ffe4872385f24e4dbca03bdd5660c103 Takeaways Why emotional connection is key in branding and can lead to raving fans and loyalty. How to stand out in a crowded marketplace, brands need to focus on the quality of their offerings and the feeling they evoke in customers. Understanding brand triggers and creating a consistent brand message across all touchpoints is crucial. Innovation should be introduced without losing the essence of the brand. Brand vs branding Timestamps 00:00 Introduction to Daphne Diluce 04:15 The Importance of Branding in Today's Market 05:07 The Difference Between Brand and Branding 13:35 Syncing Brand Messaging Across Touchpoints 23:23 Building Emotional Connection with the Audience 35:16 Introducing Innovation Without Losing Brand Essence 42:41 Improving Your Brand 🙏 How To Support The Business Strategist 🎙️ Subscribe, listen and leave a review on 👉 Apple, Spotify Help us to make a bigger impact by buying me a cup of tea 👉 https://www.buymeacoffee.com/thebusinessstrategist Tag us and share the show with your network ABOUT THE GUEST My Yes factor event https://www.eventbrite.com/e/branding-course-the-yes-factor-creating-a-winning-brand-plan-in-a-day-tickets-991288238807 LinkedIn: https://www.linkedin.com/in/daphnediluce Website: https://www.daphnediluce.com ABOUT THE HOST LinkedIn: https://www.linkedin.com/in/adamistrong Have you got a plan for scale in 2024? If not, take the business growth quiz here: https://howtogrowabusiness.scoreapp.com Apply to our waitlist for our next cohort to the game changers inner circle business mastermind go to https://bit.ly/business-mastermind-waitlist for more info Learn more about your ad choices. Visit megaphone.fm/adchoices