Why 99% Fail on LinkedIn (And What the Top 1% Know)

LinkedIn Is Broken for Most People… But Not If You Know This In this week’s episode, I reconnect with my good friend and globally renowned LinkedIn strategist Adam Houlahan. It’s been four years since our last deep dive—and what’s changed on LinkedIn since then is staggering. From collapsing organic reach to algorithm shifts and AI overload, we go deep into what’s really happening—and what still works. We’re pulling no punches. Expect real talk, bold opinions, and practical strategies. If you’re creating content, building a personal brand, or using LinkedIn to grow your business—this episode will challenge your thinking and reset your strategy. We’re not here to talk theory. We’re here to talk results. JOIN the waitlist to get early access to our community for CEO's and founders that want to scale fast and exit fast.  Join here: https://forms.gle/qKBPJG59hArpPtgi6 Grab a pen. Take notes. Rewind it. This one’s worth listening to more than once. Chapters 00:00 Reconnecting and Setting the Stage 02:58 The Evolution of LinkedIn and Organic Reach 06:00 The Importance of Niche Content 08:49 Content Creation Strategies for LinkedIn 12:02 Understanding Engagement Metrics 15:01 The Role of AI in LinkedIn's Algorithm 18:10 The Future of LinkedIn: Paid vs. Organic 21:03 Testing and Measuring Content Effectiveness 24:02 Final Thoughts on LinkedIn Strategy 34:49 The Power of Content Metrics 38:11 Navigating AI-Generated Content 43:32 Understanding the LinkedIn Algorithm 46:37 The Importance of Commenting 51:57 Outreach Strategies for Success 01:01:44 Final Thoughts on LinkedIn Engagement 🙏 How To Support The Business Strategist 🎙️ If this is the first time you’re listening congrats, if you like today’s episode please subscribe, listen and leave a review on 👉 Apple, Spotify ABOUT THE GUEST Free Resource https://assessment.prominence.global/linkedin-productivity LinkedIn https://www.linkedin.com/in/adamhoulahan Twitter https://twitter.com/AdamHoulahan Facebook https://www.facebook.com/adam.houlahan1 Instagram https://www.instagram.com/adamhoulahan Company https://prominence.global Personal https://adamhoulahan.com Webinar https://adamhoulahan.com/webinar ABOUT THE HOST LinkedIn: https://www.linkedin.com/in/adamistrong Learn how to scale fast by taking the business growth quiz: https://howtogrowabusiness.scoreapp.com YouTube: https://www.youtube.com/adamstrong Learn more about your ad choices. Visit megaphone.fm/adchoices

Om Podcasten

The Business Strategist is the ultimate podcast for entrepreneurs, founders and business owners looking to scale, grow, and exit their businesses successfully. Hosted by Adam Strong, an award-winning strategist with over 30 years of industry experience and three times best selling author. Each episode delivers actionable business advice, practical tools, and insights to help you build a thriving enterprise. Whether you want to master leadership, craft a winning exit strategy, or implement proven scaling techniques, this podcast has you covered. With expert interviews, real-world case studies, and a focus on achieving business freedom, the business strategist is your go-to resource for taking your business to the next level. Tune in every week for new episodes designed to inspire, educate, and empower your entrepreneurial journey. Adam's Contact details LinkedIn: https://www.linkedin.com/in/adamistrong YouTube: https://www.youtube.com/adamstrong Is your business ready to run without you? Take the 2-minute Exit Readiness Assessment — a fast, strategic scorecard for founders who want to scale, sell, or step back without becoming the bottleneck. Get instant insights across leadership, systems, marketing, and more. Click here to take the assessment: https://readytoexit.scoreapp.com