Why Engagement Is Key To Your Social Media Success

This week’s episode is with International Social Media Speaker, Trainer and Consultant Zoe Cairns.  Zoe owns a social media agency and has worked with Fortune 500 companies to SMEs.   Zoe has worked with European Parliament, NATO and has been featured as a speaker on Live and Virtual Summits.   Zoe has appeared on ITV This Morning as a Social Media Expert to give her opinion on "When Social Media goes wrong!" And BBC World News.  In this show we cover:    Learn how to increase the engagement on your posts  Convert those conversations into customers  Learn about backend engagement which is more important than vanity metrics  Why more followers doesn’t mean more profits  Engagement is an important part of your strategy   Guest details   LinkedIn: https://www.linkedin.com/in/zoecairns/  Twitter: https://twitter.com/zoe_cairns  Facebook: https://www.facebook.com/ZoeCairnsUK  Instagram: https://www.instagram.com/zcairns/  Zoe’s Giveaway: https://zcsocialmedia.com/free-social-media-masterclass/?fl_builder   ABOUT THE HOST   This show is hosted by Adam Strong {AKA: The Game Changer} who is a Business Strategist, Former Elite Athlete, Author, Podcast Host and International Speaker.   He currently runs 3 different businesses and enjoys working with business owners and entrepreneurs of small to medium sized companies. Adam is a Former Elite Athlete that trained with Olympic and World Champion Sir Mo Farah for 3 years. He takes the same skill-set that he learned as an elite athlete to teach his clients on how to create high performance, increased productivity and growth. He is the author of two books ‘Move it or lose it’ and ‘Fit body fit business’. Both written for business owners and teams that want their businesses to excel and to accelerate faster, quicker and become more focused. Adam is co-authoring his third book due out in October 2021.   He has been featured on the front cover of Influential People, Global Man and Steer Magazines, BBC radio, the Huffington post and in People Management magazine just to mention a few. He has interviewed influencers and thought leaders such as Jack Canfield, Dr John Demartini, Bob Burg, Marshall Goldsmith, Olympic athletes and sports personalities such Neil Fachie, Jonathan Horton and Kate Strong. He has shared the stage with celebrities such as John Travolta, Vanilla Ice, Calvin Klein, 50 cent and Dr Nido Qubein.  CONTACT METHOD  Take our new Business Scalability Scorecard here  Adam Strong Website  Adam Strong on LinkedIn  Follow him on Instagram   Tweet him on Twitter  Listen to the Game Changers Show on YouTube   Get Free Mentoring by joining the  Game Changers Facebook Group here   Learn more about your ad choices. Visit megaphone.fm/adchoices

Om Podcasten

The Business Strategist is the ultimate podcast for entrepreneurs, founders and business owners looking to scale, grow, and exit their businesses successfully. Hosted by Adam Strong, an award-winning strategist with over 30 years of industry experience and three times best selling author. Each episode delivers actionable business advice, practical tools, and insights to help you build a thriving enterprise. Whether you want to master leadership, craft a winning exit strategy, or implement proven scaling techniques, this podcast has you covered. With expert interviews, real-world case studies, and a focus on achieving business freedom, the business strategist is your go-to resource for taking your business to the next level. Tune in every week for new episodes designed to inspire, educate, and empower your entrepreneurial journey. Adam's Contact details LinkedIn: https://www.linkedin.com/in/adamistrong YouTube: https://www.youtube.com/adamstrong Is your business ready to run without you? Take the 2-minute Exit Readiness Assessment — a fast, strategic scorecard for founders who want to scale, sell, or step back without becoming the bottleneck. Get instant insights across leadership, systems, marketing, and more. Click here to take the assessment: https://readytoexit.scoreapp.com