Laura Youngson: Pioneering a new era for women's sports kit
Our guest today is Laura Youngson, the co-founder of Ida Sports, the world’s leading female sports footwear brand that recently received $2M in investment funding. Laura is a huge advocate for gender equality and in 2017, led a group of women to the top of Kilimanjaro to play a record-breaking football match with Equal Playing Field. The trip highlighted a common problem facing female players all over the world: their boots were made for men, or children, and left their feet in pain lo...