259. David Craig — How to Build a Law Firm That Stands the Test of Time [Encore Edition]

Today, the influence of a dedicated attorney extends far beyond the courtroom — and David Craig is seizing this opportunity. As one of the nation's top trucking lawyers, David has diversified his impact through hosting a podcast, authoring his debut book, and crafting future plans to transform his clients' lives. In this episode of The Game Changing Attorney Podcast, David and Michael Mogill delve into: The significance of sharing expertise, fostering trust, and generating demand The pivotal role of empathy and respect in achieving greatness Insights into becoming a leading figure in trucking law ---- Show Notes: 02:46 – David’s humble beginnings 06:53 – Why David almost didn’t go to college (or law school) 09:26 – How David played to his strengths and found his passion as a trial lawyer 11:26 – Why David chose to switch sides (from defending corporations to representing plaintiffs) 14:39 – How David took the leap and started his own law firm 17:29 – How to go build a multi-million dollar trucking law practice 21:18 – Why David wrote his book, Semi-Truck Wreck and the significance of this practice area 24:35 – The skill sets and capabilities required to be an effective entrepreneurial law firm owner 28:10 – David’s pivotal cancer diagnosis and the shift in his perspective and business strategy 33:13 – Why obsession can be a great trait and how to surround yourself with supporters 36:18 – How to be grateful, but not complacent 38:05 – What it takes to sustain growth as a trucking lawyer 39:54 – How to attract and retain a team of legal A-players 41:35 – What being a game changer means to David ---- Links & Resources After the Crash Podcast Craig, Kelley & Faultless Joe Fried ATAA Semitruck Wreck: A Guide for Victims and Their Families by David Craig Crisp CrispX ---- Listening to this episode but want to watch it? Check it out on Spotify.  Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel. ---- Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more. ---- If you enjoyed this episode, you may also like: #9 Joe Fried – How to Hyperspecialize & Dominate Your Niche #107 Randi McGinn – Authenticity Is the Advantage #239 AMMA – Raise Your Standards

Om Podcasten

How can you become a game changer? Michael Mogill, Founder and CEO of Crisp, has used his mastery of marketing for lawyers to grow his company to an 8-figure powerhouse. In just a few years, Crisp has helped thousands of attorneys adapt to the new legal landscape, differentiate themselves from the competition, and earn millions in new revenue. In every episode, you’ll hear from law firm entrepreneurs and market leaders — people who flourish in the face of adversity, challenge the status quo, and define what it means to be a game changer. We investigate success stories and business growth and scalability strategies that can help you attract your ideal clients. Plus, discover hidden insights and actionable advice on how company culture and employee engagement, marketing and advertising, and management and hiring fit into the big picture. What do all our guests have in common? These successful attorneys and business owners prove that the key to innovation is a game-changing mindset. If you want to run your law firm like an entrepreneur, achieve a greater ROI, and build a world-class organization that stands the test of time, then you’re in good company. Subscribe to the Game Changing Attorney Podcast and get ready to take your business to the next level. For more information, visit https://www.crisp.co/podcast/