262. Roland Frasier — The Secret to Scale: How to Grow Your Business [Encore Edition]

Meet Roland Frasier: a serial entrepreneur, esteemed business strategist, and marketing maestro. With five businesses under his belt, all featured on Inc. Magazine's list of fastest-growing companies, Roland is the epitome of business acumen. He doesn't just build businesses — he scales them to new heights. His fervor for business growth, penchant for fostering enduring connections with fellow entrepreneurs, and knack for spotting emerging opportunities embody the game changing mindset. In this episode of The Game Changing Attorney Podcast, Roland and Michael Mogill take a deep dive into: The commonalities of the most successful businesses Why once-in-a-lifetime-opportunities are more common than we assume How to scale your law firm through strategic acquisition ---- Show Notes: 02:19 – Roland’s early days as an entrepreneur 03:58 – Why Roland went to law school  05:14 – Roland’s thoughts on the hourly billing model 07:08 – The impact of outside capital investing in the legal industry 09:42 – How Roland determines the proper value of a business 13:22 – The different levers that can be pulled to scale a law firm 15:34 – How to acquire a business when you have little to no capital 16:50 – The concept of leverage when acquiring or scaling a business 21:40 – The “red flag” factors to watch out for when considering a business acquisition 23:45 – Roland’s biggest business regret 25:48 – Roland’s biggest business victory 28:24 – How Roland prepares for business ventures across new and different industries 30:49 – The commonalities between the most successful businesses 31:36 – The commonalities between the least successful businesses 34:15 – How to navigate threats in your market and capitalize on opportunities 36:31 – The power of a world-class brand 40:05 – The skills that every leader should have to put their businesses in the best place to succeed  44:08 – The best advice and the worst advice that Roland has ever received 45:21 – What keeps Roland engaged, energized, and excited today 47:21 – What being a game changer means to Roland ---- Links & Resources Roland Frasier Skinner Studies on Operant Conditioning Rule 5.4 Facebook Groups McKinsey & Company – Customer Experience: Creating Value Through Transforming Customer Journeys Amazon Andreessen Horowitz Rolls Royce Bentley Mercedes-Benz Game Changers Summit 3 ---- Listening to this episode but want to watch it? Check it out on Spotify.  Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel. ---- Past guests on The Game Changing Attorney Podcast include: David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more. ---- If you enjoyed this episode, you may also like: #249 Codie Sanchez — Maximizing Income #223 Chad Willardson — Achieving Financial Freedom #201 AMMA — Take the Stairs: The REAL Path to Growth

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How can you become a game changer? Michael Mogill, Founder and CEO of Crisp, has used his mastery of marketing for lawyers to grow his company to an 8-figure powerhouse. In just a few years, Crisp has helped thousands of attorneys adapt to the new legal landscape, differentiate themselves from the competition, and earn millions in new revenue. In every episode, you’ll hear from law firm entrepreneurs and market leaders — people who flourish in the face of adversity, challenge the status quo, and define what it means to be a game changer. We investigate success stories and business growth and scalability strategies that can help you attract your ideal clients. Plus, discover hidden insights and actionable advice on how company culture and employee engagement, marketing and advertising, and management and hiring fit into the big picture. What do all our guests have in common? These successful attorneys and business owners prove that the key to innovation is a game-changing mindset. If you want to run your law firm like an entrepreneur, achieve a greater ROI, and build a world-class organization that stands the test of time, then you’re in good company. Subscribe to the Game Changing Attorney Podcast and get ready to take your business to the next level. For more information, visit https://www.crisp.co/podcast/