280. Rory Vaden — Reputation Precedes Revenue: Mastering the Art of Personal Branding

What if you could turn your reputation into a magnet for trust and revenue? Rory Vaden can tell you how. By honing in on your unique value and focusing on a singular problem and audience, Rory has helped countless entrepreneurs and professionals break through the noise and become recognized leaders in their fields. Rory’s data-driven insights and proven frameworks aren't just for influencers or TikTok stars — they're essential for anyone in a high-trust profession, especially lawyers.  In this episode of The Game Changing Attorney Podcast, Rory joins Michael Mogill to discuss: How to automate trust when building a digital reputation The proven strategies to move from obscurity to authority in the legal industry How to harness your unique value to skyrocket your firm’s impact and influence Tune in and discover how to become the go-to expert in your industry, serve clients deeply and authentically, and build a reputation that stands the test of time.  ---- Show Notes: 00:00 – Introduction 02:27 – Rory Vaden’s origin story 06:43 – Why every business owner needs a personal brand 11:09 – How to know if you have an established personal brand 17:38 – What it takes to create or improve your personal brand 20:32 – The most common mistakes people make with their brands (and how to avoid them) 24:38 – The importance of developing your expertise before becoming a thought leader 29:58 – Why success is defined by impact, respect, and staying true to yourself 33:28 – What being a game changer means to Rory Vaden ---- Links & Resources Lewis Howes Brand Builders Group Trends in Personal Branding National Research Study Larry Winget Schedule a call with Brand Builders Group ---- Listening to this episode but want to watch it? Check it out on Spotify.  Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel. ---- Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more. ---- If you enjoyed this episode, you may also like: #211 Pat Flynn – How to Stand Out, Grow Your Tribe, and Create an Audience of Superfans #158 Alex Hormozi – The Power of Humility in Achieving Entrepreneurial Success #271 AMMA – Building a Bullet-Proof Brand

Om Podcasten

How can you become a game changer? Michael Mogill, Founder and CEO of Crisp, has used his mastery of marketing for lawyers to grow his company to an 8-figure powerhouse. In just a few years, Crisp has helped thousands of attorneys adapt to the new legal landscape, differentiate themselves from the competition, and earn millions in new revenue. In every episode, you’ll hear from law firm entrepreneurs and market leaders — people who flourish in the face of adversity, challenge the status quo, and define what it means to be a game changer. We investigate success stories and business growth and scalability strategies that can help you attract your ideal clients. Plus, discover hidden insights and actionable advice on how company culture and employee engagement, marketing and advertising, and management and hiring fit into the big picture. What do all our guests have in common? These successful attorneys and business owners prove that the key to innovation is a game-changing mindset. If you want to run your law firm like an entrepreneur, achieve a greater ROI, and build a world-class organization that stands the test of time, then you’re in good company. Subscribe to the Game Changing Attorney Podcast and get ready to take your business to the next level. For more information, visit https://www.crisp.co/podcast/