301. Michael Cowen — Investing in Legal Excellence: Training, Tools, and Team Building

Imagine the key to your success lies in one simple decision: YES or NO. In this episode of The Game Changing Attorney Podcast, renowned trial attorney Michael Cowen dives deep into the power of strategic refusal and how saying no can unlock immense focus and success in your career. From mastering your craft to turning down million-dollar offers, Michael reveals how focusing on the right cases transformed his firm and his life. Buckle up. You are about to change how you think about growth, success, and the art of saying no. ---- Show Notes: 00:00 – Introduction 01:17 – Building a Firm Through Relationships 04:13 – Michael Cowen’s Journey to Becoming a Trucking Expert 07:37 – Writing the Book: Establishing Authority in the Industry 10:27 – Balancing Risk vs. Reward in High-Stakes Cases 12:32 – The Three C’s: Creativity, Courage, and Commitment 17:26 – Scaling Your Team: Training and Developing Talent 21:04 – The Impact of Hiring a COO on Firm Growth 22:31 – Paying Out $100 Million in Referral Fees: A Unique Approach 45:29 – What Being a Game Changer Means to Michael Cowen  ---- Links & Resources Episode 70 Trial Lawyer Nation Big Rig Boot Camp State Farm Alta Vista Federal Motor Care Safety Regulations Courtroom View Network Delta Chris Klein McDonald’s Bentley Motors Trial Lawyers University Big Rig Masterclass The Steve Austin Show Sean Claggett Jessica Brylo Gerry Spence Alex Begum ---- Listening to this episode but want to watch it? Check it out on Spotify.  Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel. ---- Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more. ---- If you enjoyed this episode, you may also like: #70 Michael Cowen – Play to Your Strengths and Unlock Your Firm’s Potential #251 Alex Hormozi – The Power of Humility in Achieving Entrepreneurial Success #237 AMMA – Breaking Out of Complacency

Om Podcasten

How can you become a game changer? Michael Mogill, Founder and CEO of Crisp, has used his mastery of marketing for lawyers to grow his company to an 8-figure powerhouse. In just a few years, Crisp has helped thousands of attorneys adapt to the new legal landscape, differentiate themselves from the competition, and earn millions in new revenue. In every episode, you’ll hear from law firm entrepreneurs and market leaders — people who flourish in the face of adversity, challenge the status quo, and define what it means to be a game changer. We investigate success stories and business growth and scalability strategies that can help you attract your ideal clients. Plus, discover hidden insights and actionable advice on how company culture and employee engagement, marketing and advertising, and management and hiring fit into the big picture. What do all our guests have in common? These successful attorneys and business owners prove that the key to innovation is a game-changing mindset. If you want to run your law firm like an entrepreneur, achieve a greater ROI, and build a world-class organization that stands the test of time, then you’re in good company. Subscribe to the Game Changing Attorney Podcast and get ready to take your business to the next level. For more information, visit https://www.crisp.co/podcast/