305. John Morgan — Luck, Hustle, and the Art of Disruption: Building America's Largest Law Firm [Encore Edition]

Welcome to The Game Changing Attorney Podcast’s exclusive "Road to the Summit" mini-series! As we count down to the 2024 Game Changers Summit — the #1 Law Firm Growth Conference on Earth — we’re bringing you the most impactful conversations from past events and episodes featuring the powerhouse speakers you’ll see this year. In this electrifying conversation, we’re diving into the mindset, strategies, and lessons from none other than John Morgan — a true legal titan and one of the most successful attorneys in the world. From building the largest personal injury firm in America to redefining legal marketing, John shares how he scaled his empire with grit, vision, and relentless ambition. Here’s what you’ll learn: How John’s “teacup” strategy helped him dominate new markets and scale nationally Why recognizing the role of luck can shape your success The key to long-term growth through relationships and integrity If you’re ready to get fired up and take your firm to the next level, this episode is packed with insights you won’t want to miss. The Road to the Summit starts here! ---- Show Notes: 00:00 – Introduction 02:00 – The Role of Luck in John Morgan’s Success 05:26 – A Life-Changing Case: Financial Independence from a Paraplegic Case 07:28 – How John Morgan Defines Success 08:43 – Facing Animosity and Competition in the Legal Market 11:22 – The Importance of Giving Without Expectation 19:33 – Knowing Yourself: Self-Examination for Success 27:30 – Final Thoughts and Takeaways ---- Links & Resources You Can’t Teach Hungry: Creating the Multimillion Dollar Law Firm by John Morgan Titan: The Life of John D. Rockefeller, Sr. by Ron Chernow Litify Give and Take by Adam Grant Only the Paranoid Survive: How to Exploit the Crisis Points That Challenge Every Company by Andrew S. Grove You Can’t Teach Vision: The Twenty-First Century Law Firm by John Morgan The Second Half of Life by Angeles Arrien ---- Listening to this episode but want to watch it? Check it out on Spotify.  Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel. ---- Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more. ---- If you enjoyed this episode, you may also like: 289 John Morgan – Grow or Die: The Mindset of a Champion 269 Jan Dils – Leading the Largest Female-Founded Law Firm in America 290 AMMA – The Realities of Starting a Law Firm

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How can you become a game changer? Michael Mogill, Founder and CEO of Crisp, has used his mastery of marketing for lawyers to grow his company to an 8-figure powerhouse. In just a few years, Crisp has helped thousands of attorneys adapt to the new legal landscape, differentiate themselves from the competition, and earn millions in new revenue. In every episode, you’ll hear from law firm entrepreneurs and market leaders — people who flourish in the face of adversity, challenge the status quo, and define what it means to be a game changer. We investigate success stories and business growth and scalability strategies that can help you attract your ideal clients. Plus, discover hidden insights and actionable advice on how company culture and employee engagement, marketing and advertising, and management and hiring fit into the big picture. What do all our guests have in common? These successful attorneys and business owners prove that the key to innovation is a game-changing mindset. If you want to run your law firm like an entrepreneur, achieve a greater ROI, and build a world-class organization that stands the test of time, then you’re in good company. Subscribe to the Game Changing Attorney Podcast and get ready to take your business to the next level. For more information, visit https://www.crisp.co/podcast/