419: From 0 to Multi 8 Figures: How They Built Germany’s Top Beauty Empire [W/ Inna Zielke & Michael Meier]
In this episode of The Golden Mic Podcast, Josh sits down with Inna Zielke & Michael Meier, founders of MSG Beauty. Starting their beauty wholesale company in 2011, they have achieved remarkable success, including $8 million in revenue in the US and over $14 million across Europe. Inna and Michael share their journey of going from zero to over $60,000,000 in the beauty space and discuss the recent awards their company received from the Financial Times. They recount their early days of driving and cold calling, and how a pivotal book inspired their shift to online marketing, leading to successful sales funnels and a scalable business model. The conversation covers their transition to e-commerce, ensuring product exclusivity in a competitive market, and building a comprehensive list of nearly every beauty supplier in Germany. Inna and Michael also delve into their backgrounds, meeting, and decision to start a business together in the beauty sector. They highlight their process of automating operations and transitioning into coaching. Join us as we explore social media strategies, distribution channels in e-commerce, the importance of data, e-commerce coaching scams, and the differences between coaching and e-commerce operations.