The Biggest Challenges for Brands Today | Young Lions Creative Academy Keynote
Shout out Max Browne on my team for the intro! Podcast listeners, today you get to hear a Q&A/Keynote style conversation I had in Cannes at the Young Lions Creative Academy. We talked a lot about marketing, how CMOs and other executives are operating and a lot more. Enjoy and let me know what you thought on Twitter @garyvee
Timestamps:
3:40 - Are we thinking about campaigns or customers?
9:15 - Good for the business and good for consumers is different
14 - We live in a world where everyone optimizes around their business model
19:05 - Volume of creative matters
24:30 - Why I’ve always been practical