EP120: Why You MIGHT Want To Use Jargon in Your Marketing

Most marketers will tell you to steer clear of jargon in your marketing because it switches people off and alienates them. I've got a slightly different view on jargon - in certain situations it can be a brilliant marketing tool. Let me explain

Om Podcasten

The Girls Mean Business is a podcast created for you if you are a female entrepreneur or woman business owner looking for daily marketing tips, advice on productivity, confidence, getting more customers, selling more products or services and inspiring interviews that you can listen to on your commute, at the gym, walking the dog or in your 'me' time. Claire Mitchell delivers a daily episode bringing you inspiration, motivation and simple, actionable tips on marketing and business building topics that you can implement in your business right away. If you're a girl who means business, tune in today!