CVS beauty merchandising vp Andrea Harrison on what’s behind its indie beauty influx

If you’ve been into a CVS lately, you’ve probably noticed that the term “drugstore beauty” doesn’t mean what it used to. Amid the conglomerate-owned giants like Maybelline and Covergirl, you can now find hip indie startups on the shelves. Behind that strategy is Andrea Harrison, the retailer's vp of merchandising for beauty and personal care. For this episode of the podcast, Harrison talked about how CVS has been experimenting with its new "Beauty IRL" store format, what beauty trends are on her radar and what CVS looks for in startup brands ready to enter a major national retailer. She also talked about what happens when a product sold at CVS goes viral on TikTok.

Om Podcasten

The Glossy Beauty Podcast is the newest podcast from Glossy. Each 30-minute episode features candid conversations about how today’s trends, such as CBD and self-care, are shaping the future of the beauty and wellness industries. With a unique assortment of guests, The Glossy Beauty Podcast provides its listeners with a variety of insights and approaches to these categories, which are experiencing explosive growth. From new retail strategies on beauty floors to the importance of filtering skincare products through crystals, this show sets out to help listeners understand everything that is going on today, and prepare for what will show up in their feeds tomorrow.