TikTok derm Dr. Muneeb Shah on building content and his own brand — plus, Ulta's big weekend and layoffs at Coty and UPS
About four years ago, Glossy profiled Muneeb Shah. At the time, he was a resident who had accumulated an impressive 6 million TikTok followers. He had started posting during quarantine. Now, that number has skyrocketed to 17.9 million — plus an additional 1.1 million followers on Instagram. Recent content reveals partnerships with brands including Timeless Skin Care, No. 7 Skin Care and TirTir, to name a few. Last March, Dr. Shah debuted Remedy, his own brand, which currently offers three serums, a lip balm, a moisturizer, a dandruff shampoo, a body cream for keratosis pilaris and pimple patches. In addition, Dr. Shah serves — along with Dr. Dhaval Bhanusali — as one of Neutrogena's two Global Innovation Partners. The multi-year contract saw him co-star alongside Tate McRae in Neutrogena's recent TV commercial, which aired during the Super Bowl. In this week's Glossy Beauty Podcast episode, Sara Spruch-Feiner speaks with Dr. Shah (20:12) about his TikTok growth and the content that resonates with his following, the trials and tribulations of his first year running a brand, and the work he's doing with Neutrogena. But first, co-hosts Sara Spruch-Feiner and Lexy Lebsack chat about Ulta's consumer-facing Ulta Beauty World event in San Antonio, the retailer's partnership with Beyoncé's Cowboy Carter tour, and the recent layoffs at Coty and UPS.