MoMA’s Chay Costello on leveraging 3 million visitors and brand collabs to create a popular retail destination
The MoMA Design Store has earned a reputation as a destination for product discovery and a source of cool, limited-edition, gift-worthy finds. On the fashion side, those have included exclusive collaborations with Champion and New Era. On this week’s Glossy Podcast, the curator behind the store’s assortment, MoMA Retail's Chay Costello, breaks down her merchandising secrets.