793: Hot Take: The “The Ideal Client Avatar” Exercise is Overrated

Are you struggling with converting your audience into paying clients? If so, today’s coaching session may be for you! After all, as business owners, our goal is to increase our bottom line… because Instagram followers and social media ‘likes’ don’t pay our bills! Claudia Woodford is a self-love & empowerment coach for working moms. In our coaching session, we discuss how to convert her audience into paying clients, and I help her with her messaging (using guiding principles that YOU can use to get clear on your brand, too)! Since Claudia has limited time for her business, we want to make sure she puts her time to its best use so that she can eventually reach her goal to quit her nursing job.  Claudia asks great questions about niching down and nailing down her messaging so that she can take her business to the next level, and I know that no matter what industry you're in, you’ll be taking notes while listening to our conversation, so click play NOW! If YOU would like to be featured in a future coaching episode, be sure to join the Goal Digger Insiders Facebook Group at https://www.facebook.com/groups/goaldiggerpodcast/ and maybe we’ll hit “record” together soon! Goal Digger Facebook Community: https://www.facebook.com/groups/goaldiggerpodcast/ Goal Digger Instagram: https://www.instagram.com/goaldiggerpodcast/ Goal Digger Show Notes: https://www.jennakutcherblog.com/coachingclaudia  Thanks to our Goal Digger Sponsors: Your home might be worth more than you think. Find out how much at airbnb.com/host! Get a free 30-day Kajabi trial to start your business at https://kajabi.com/goal. Use code GOALDIGGER for 15% off your first Lume purchase at https://www.lumedeodorant.com! Get all the Goal Digger goodness you love COMPLETELY ad-free. Visit jennakutcher.com/adfree to subscribe today! Ready to ditch dating frustration? Download The League, apply today, and message #GOALDIGGER to your in-app concierge to jump to the front of the line

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Redefine your vision of success, one episode at a time. The Goal Digger Podcast is a live-workshop-style business and marketing podcast hand-delivering actionable advice through conversations with entrepreneurs that feel like Facetime calls with your friends. Every week, the New York Times best-selling author of "How Are You, Really?" host Jenna Kutcher is redefining what success means and how you can find more joy, ease, and peace in the pursuit of your goals. We’re helping thousands chase bolder dreams and run businesses that don’t run YOU.  Whether you’re growing your business, are curious about leaving your 9-5 and starting one, or gain a new marketable skill, you might find yourself asking questions like: “Am I ready for a career change?” “How do I market my business?” “How can I make money online?” “How can I grow my social media following?” “How do I get better with my finances?” “What kind of goals should I be setting?” And the biggest question of all: “Can I REALLY turn my dream into reality?”  If this sounds like you, then you’ve just come across the podcast you NEED to shift your limiting mindsets, hand over the best guidance on the internet, and design your dream business and life! Along with sharing her best actionable advice that she used to escape the suffocating corporate hustle and become a self-made millionaire, Jenna Kutcher interviews other top industry experts, authors, culture-changers, creatives, and even listeners like you who share their secrets to ensure you are seen, heard, and hired.  With 110 MILLION downloads and counting, the Goal Digger movement is growing every day and now it’s YOUR TURN to hear from your favorite leaders, get inspired, and tackle your biggest goals along the way! Visit goaldiggerpodcast.com for show notes, discount codes from our sponsors, and additional business-building resources. And be sure to rate, review, and subscribe to the show wherever you’re listening to never miss a single episode!