797: What’s ACTUALLY Working For Email Marketing In 2024

Let’s face it: times are changing, and email marketing is no different. But how do we know what the heck we should start doing, stop doing, and change how we’re doing it?!  Sign up for my FREE email list-building challenge that helps you start, serve, and grow your email list at listbuildchallenge.com! Martha Bitar is the CEO and co-founder of Flodesk, the fastest-growing email marketing platform designed to help small businesses create beautiful, branded emails. Her partner-in-crime, Natalie Franke, is the Head of Marketing at Flodesk who leads tens of thousands of small business owners while fostering a spirit of community over competition around the world. In our conversation, Martha and Natalie spill the beans about what’s working for email marketing in 2024, and school us on the trends we should hop on, their tricks to increase conversions, and what metrics we ACTUALLY need to pay attention to. Trust me when I tell you this episode is JAM-PACKED with information you can take action on TODAY, so grab a pen and paper and get ready to take notes. And be sure to visit listbuildchallenge.com to get your message in front of the right people, at the right time! Goal Digger Facebook Community: https://www.facebook.com/groups/goaldiggerpodcast/ Goal Digger Instagram: https://www.instagram.com/goaldiggerpodcast/ Goal Digger Show Notes: https://www.jennakutcherblog.com/marthanatalie   Thanks to our Goal Digger Sponsors: Your home might be worth more than you think. Find out how much at airbnb.com/host! Get a free 30-day Kajabi trial to start your business at https://kajabi.com/goal. Make B2B marketing everything it can be and get a $100 credit on your next campaign. Go to http://linkedIn.com/goal to claim your credit! Ready to ditch dating frustration? Download The League, apply today, and message #GOALDIGGER to your in-app concierge to jump to the front of the line. Post your job for free at http://linkedIn.com/jenna. Get all the Goal Digger goodness you love COMPLETELY ad-free. Visit jennakutcher.com/adfree to subscribe today!

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Redefine your vision of success, one episode at a time. The Goal Digger Podcast is a live-workshop-style business and marketing podcast hand-delivering actionable advice through conversations with entrepreneurs that feel like Facetime calls with your friends. Every week, the New York Times best-selling author of "How Are You, Really?" host Jenna Kutcher is redefining what success means and how you can find more joy, ease, and peace in the pursuit of your goals. We’re helping thousands chase bolder dreams and run businesses that don’t run YOU.  Whether you’re growing your business, are curious about leaving your 9-5 and starting one, or gain a new marketable skill, you might find yourself asking questions like: “Am I ready for a career change?” “How do I market my business?” “How can I make money online?” “How can I grow my social media following?” “How do I get better with my finances?” “What kind of goals should I be setting?” And the biggest question of all: “Can I REALLY turn my dream into reality?”  If this sounds like you, then you’ve just come across the podcast you NEED to shift your limiting mindsets, hand over the best guidance on the internet, and design your dream business and life! Along with sharing her best actionable advice that she used to escape the suffocating corporate hustle and become a self-made millionaire, Jenna Kutcher interviews other top industry experts, authors, culture-changers, creatives, and even listeners like you who share their secrets to ensure you are seen, heard, and hired.  With 110 MILLION downloads and counting, the Goal Digger movement is growing every day and now it’s YOUR TURN to hear from your favorite leaders, get inspired, and tackle your biggest goals along the way! Visit goaldiggerpodcast.com for show notes, discount codes from our sponsors, and additional business-building resources. And be sure to rate, review, and subscribe to the show wherever you’re listening to never miss a single episode!