Meta Ads Campaign Structure | Part 1
Let’s get back to basics. In this video, Jonathan Paquin, one of our Meta Ads Account Managers, talks about:- The crucial three-level structure of Meta Ads campaigns- How to select the right objectives for eCommerce success- Advanced audience targeting techniques, including custom and lookalike audiences- The power of creative elements in driving ad performance- Smart budget allocation strategies across campaign and ad set levels- Tips for optimizing ad placements for maximum impact- How to leverage Facebook's algorithm for broad vs. narrow targeting- Effective testing strategies for new creatives and audiences- Aligning your Meta Ads and Google Ads strategies for a cohesive marketing approach0:00 - Introduction 0:53 - Objective selection and optimization for eCommerce2:58 - Audience targeting and custom audiences5:26 - Placement selection and optimization14:18 - Creative importance and testing strategies👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/ 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Adson Amazon here: https://www.amazon.com/dp/B0BWSNLNRN 👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?Sign up for a FREE Action Plan today: