In this episode, Shawn Overcast interviews Michael Margolis, CEO of Storied, a strategic messaging firm that specializes in the story of disruption and innovation. He is also the author of a new book titled Story 10x: Turn the Impossible Into the Inevitable. Organizations in every industry, across the globe, are experiencing perhaps the greatest disruption of our time, with the pandemic COVID-19. We haven’t experienced a public health or economic disruption of this scale in our lifetimes. And yet, individuals and the organizations that we work in have been no stranger to the experience of serial disruptions. Whether that be the way we work - through advancements in technology, where we work - with the continued expansion of globalization, and with whom we work - and the growing workforce demographic to include 3-4 generations working side-by-side. Michael discusses strategies for how leaders can "meet the moment" and evolve their narrative. In this podcast, we learn practical ways to move our teams and organizations from the story of the past to the story of the future, by first recognizing and reflecting on what comes with the place of 'no story' - the place of in between.