E041 - Naeem Arif from NA Consulting & United Carpets

Naeem Arif is the author of “Customer First” and MD of NA Consulting and United Carpets. In this conversation, Naeem shares his experience of advising on business transformation and organisation culture.

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Making your organisation sustainable doesn't have to be complicated... Learn the proven strategies that transformed ordinary businesses into sustainability leaders, and how to implement them in your organisation today. Struggling to make your organisation more sustainable without sacrificing business performance? Each month on Sustainability Solved, Will Richardson & Charlie Luxton unpack how leading companies are cracking the sustainability puzzle - and extract the strategies you can actually use, regardless of your industry. We dive deep into real success stories, breaking down exactly how organisations overcame common sustainability challenges, from supply chain emissions to waste reduction. Through candid conversations with leaders who've been there, you'll get battle-tested approaches, practical frameworks, and actionable insights you can implement today. Whether you're just starting your sustainability journey or looking to accelerate progress, each episode gives you concrete tools to drive meaningful change while strengthening your business. Ready to turn sustainability from a challenge into competitive advantage?