Taking trees out of the paper supply chain

Title: Taking Trees Out of the Paper Supply ChainStoryLet’s talk about paper – a product we all use in our businesses, no matter the size or speciality. Paper use in office spaces is declining but, in the UK, we still use 9.9 million tonnes of paper every year, with every tonne of fresh pulp requiring the felling of 24 trees.In this podcast, we explore the idea of trees being removed from the production of paper entirely and the positive environmental impact this would have. We are joined by the fantastic Adam Huttly, founder of Red Inc, a sustainable office supplies company that has teamed up with Envopap, the world’s first eco-friendly and commercially viable pulp-free paper.Highlights· Adam founded Red Inc in 2008 with a vision: to be a disruptor in the paper industry and rewrite the rules. He wanted to create a low-impact business that was designed to innovate, create value, and make a positive difference.· Red Inc has seen exponential growth from corporate companies targeting organisations in their supply chain to understand net-zero strategies and be aligned to science-based targets.· Adam tells us how Covid-19 impacted the office products industry, and how being a transactional and traditional ‘pile it high, sell it cheap’ industry led to its downfall during the pandemic.· Red Inc partnered with EnvoPAP to acquire EnvoCOPY, a paper created using a reclaimed waste product called bagasse which is a by-product of sugarcane farming. EnvoPAP have taken the by-product that would normally be burned or put in landfill and turned this into pulp to make paper.· In 2016/2017, Red Inc started a campaign called ‘Fight Bright White’ to raise awareness to clients that insisted on using bright white paper to portray their business in a certain way, in turn rejecting eco-friendly alternatives.· Adam explains that many organisations in the office products industry don’t know where to start on their environmental journey, let alone help their clients do their sustainability reporting. Red Inc is way ahead of the curve and passionate about continuing to rewrite the script on sustainability for office products.Resources Red Inc EnvoPAP EnvoCopy B Corp Recycling FactsMentioned in this episode:Apply to become a Green Element Ambassador today!Earn extra income while being part of a growing community accelerating the sustainable future we all need. Apply now

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Making your organisation sustainable doesn't have to be complicated... Learn the proven strategies that transformed ordinary businesses into sustainability leaders, and how to implement them in your organisation today. Struggling to make your organisation more sustainable without sacrificing business performance? Each month on Sustainability Solved, Will Richardson & Charlie Luxton unpack how leading companies are cracking the sustainability puzzle - and extract the strategies you can actually use, regardless of your industry. We dive deep into real success stories, breaking down exactly how organisations overcame common sustainability challenges, from supply chain emissions to waste reduction. Through candid conversations with leaders who've been there, you'll get battle-tested approaches, practical frameworks, and actionable insights you can implement today. Whether you're just starting your sustainability journey or looking to accelerate progress, each episode gives you concrete tools to drive meaningful change while strengthening your business. Ready to turn sustainability from a challenge into competitive advantage?