Building and Developing your Therapy Website, with Theo Ruby

If you're a therapist in private practice, your website is an important tool to help attract the right clients to you.So if you are ready for your first website, or you already have a website and now realise it's not quite what you need, this is for you. In this episode, I chat with website and digital marketing consultant Theo Ruby about building and developing your therapy website.We discuss, amongst other things:The importance of owning your own websiteDealing with web designersThe necessity for regular updatesKeeping it simpleThe importance of content marketing for therapists (blogs, videos and podcasts)Mobile responsivenessChanging web platformsDropping the perfectionismThe importance of SEOWhat if I break my website!?How much will it cost?Google AnalyticsWhat pages do you need on your website?Links to followYou'll find Theo Ruby HERETheo’s Digital Marketing GlossaryMy podcast ‘Demystifying Marketing Terms’‘From I can’t write to published author’ with Zoe Clements6 reasons you must have a website with Sarah Gershone5 commonly held website myths that could be holding you back, with Sarah GershoneAnd 4 mistakes that make your website copy ineffective, with Kat Love  Your Website Blueprint is part of the Grow Your Private Practice membership

Om Podcasten

I’m Jane Travis and I’m an ex counsellor that now works with other therapists to grow their private practice, hence the name of the show. I’m the author of the Grow Your Private Practice book and also run the Grow Your Private Practice membership, where counsellors can get together and learn all about marketing, with a special love of all things blogging. Okay, that’s the official stuffy 'about me' bit out of the way, because honestly, it’s so much more than that. The truth is, the thing that really drives me, is helping counsellors - counsellors like you - to get more freedom and choice into your life so can work when you want to, how you want to and with the issues that you’re passionate about. And importantly, to get paid properly to do so. Because you have the freedom and choice to run a thriving private practice whilst also creating a fulfilling life for both yourself and your family. If you want that too, please click subscribe. I hope you enjoy listening.