Demystifying marketing terms for therapists

Every industry, topic and niche has its fair share of jargon. Take counselling for example, we have things like humanistic, person-centred, integrative etc And marketing is no different. There’s already so much to juggle as a private practitioner, so the last thing you want to do is decipher the lingo! So to make it easier for you, I’ve rounded up the 10 key terms and phrases you need to know if you run a private practice. Hope this helps!

Om Podcasten

I’m Jane Travis and I’m an ex counsellor that now works with other therapists to grow their private practice, hence the name of the show. I’m the author of the Grow Your Private Practice book and also run the Grow Your Private Practice membership, where counsellors can get together and learn all about marketing, with a special love of all things blogging. Okay, that’s the official stuffy 'about me' bit out of the way, because honestly, it’s so much more than that. The truth is, the thing that really drives me, is helping counsellors - counsellors like you - to get more freedom and choice into your life so can work when you want to, how you want to and with the issues that you’re passionate about. And importantly, to get paid properly to do so. Because you have the freedom and choice to run a thriving private practice whilst also creating a fulfilling life for both yourself and your family. If you want that too, please click subscribe. I hope you enjoy listening.