How to Write a Counselling Blog That Builds Trust (Without Sounding Like a Lecture)

You sit down to write a blog post with a warm, helpful idea in your heart… and suddenly it sounds like a CPD presentation.Formal. Polished. Slightly robotic.Why does “Professional Mode” take over the second you start typing?In this episode of the Grow Your Private Practice Show, we’re talking about why so many counsellors struggle to sound like themselves when they write, and how to change that.You’ll hear:Why “lecture mode” happens (and why it’s not your fault)How formal writing accidentally creates distance and disconnectSimple ways to make your blog sound more human, not like a handoutThe tiny tweaks that help clients feel seen, not scolded5 quick fixes for turning down your Therapist VoiceWhether you’re just starting your blog or feel stuck in formal-speak, this episode will help you write with more warmth, more trust, and more you.---------------------------------Want help sounding more like you in your content?Join us inside the Grow Your Private Practice membership.Or check out my free and paid resources

Om Podcasten

I’m Jane Travis and I’m an ex counsellor that now works with other therapists to grow their private practice, hence the name of the show. I’m the author of the Grow Your Private Practice book and also run the Grow Your Private Practice membership, where counsellors can get together and learn all about marketing, with a special love of all things blogging. Okay, that’s the official stuffy 'about me' bit out of the way, because honestly, it’s so much more than that. The truth is, the thing that really drives me, is helping counsellors - counsellors like you - to get more freedom and choice into your life so can work when you want to, how you want to and with the issues that you’re passionate about. And importantly, to get paid properly to do so. Because you have the freedom and choice to run a thriving private practice whilst also creating a fulfilling life for both yourself and your family. If you want that too, please click subscribe. I hope you enjoy listening.