Personal Disclosure in Marketing: What Therapists Need To Know (Part 1)

For therapists, the thought of personal disclosure when marketing their private practice is enough to put them in a tailspin. Why? Therapist training drums into you that you should only ever share anything about yourself very sparingly and only in order to help the client. Well, guess what? It’s exactly the same when it comes to marketing. However there is more flexibility for you because you aren’t directly working with clients. So in this 2 part mini-series, I am going to explore with you personal disclosure and help you work out where your boundaries lie. In this episode we explore: > A little history of private practice marketing > How the world wide web has changed everything > The difference between advertising and content marketing > Why personal disclosure worries us so much. > The benefits of being relatable. Grab your free guide 'Attract More Therapy Clients by Helping Not Selling' here www.janetravis.co.uk/attract-more-therapy-clients And listen to episode 64, where I’ll give you some practical examples and ideas to help you discover your own boundaries.

Om Podcasten

I’m Jane Travis and I’m an ex counsellor that now works with other therapists to grow their private practice, hence the name of the show. I’m the author of the Grow Your Private Practice book and also run the Grow Your Private Practice membership, where counsellors can get together and learn all about marketing, with a special love of all things blogging. Okay, that’s the official stuffy 'about me' bit out of the way, because honestly, it’s so much more than that. The truth is, the thing that really drives me, is helping counsellors - counsellors like you - to get more freedom and choice into your life so can work when you want to, how you want to and with the issues that you’re passionate about. And importantly, to get paid properly to do so. Because you have the freedom and choice to run a thriving private practice whilst also creating a fulfilling life for both yourself and your family. If you want that too, please click subscribe. I hope you enjoy listening.