Why having a niche is essential in 2021

Having a niche is important when you are a counsellor or therapist because it has a positive impact on you, your income and your clients outcomes - including whether they even contact a counsellor in the first place. It’s a topic I have a lot of experience in and I’ve seen just how beneficial it can be. and something that affects not just us as business owners, but also our clients. But I know and understand the reasons why we might be fearful of niching down, namely: > You worry you will push potential clients away, or > End up doing the same type of work over and over again If you feel like that, well you certainly aren’t alone. But those fears are unfounded and in this episode, I explain why the absolute opposite is true. Come and join me in this podcast episode as we explore: > Why in the modern age, niching is essential to get noticed > How to stop the scattergun effect of trying to attract everyone > Why a targeted approach will attract more potential clients > How having a niche won’t limit the issues that you work with > How niching helps potential clients take that step into getting the help they need

Om Podcasten

I’m Jane Travis and I’m an ex counsellor that now works with other therapists to grow their private practice, hence the name of the show. I’m the author of the Grow Your Private Practice book and also run the Grow Your Private Practice membership, where counsellors can get together and learn all about marketing, with a special love of all things blogging. Okay, that’s the official stuffy 'about me' bit out of the way, because honestly, it’s so much more than that. The truth is, the thing that really drives me, is helping counsellors - counsellors like you - to get more freedom and choice into your life so can work when you want to, how you want to and with the issues that you’re passionate about. And importantly, to get paid properly to do so. Because you have the freedom and choice to run a thriving private practice whilst also creating a fulfilling life for both yourself and your family. If you want that too, please click subscribe. I hope you enjoy listening.