Alina Benny - SEO & Content Lead at Nextiva - How To Acquire High-Intent Traffic That Converts

Alina Benny is SEO & Content Lead at Nextiva. In this episode we’re talking about how to create content that acquires high-intent traffic that converts. Alina and the Nextiva demand gen team have grown blog traffic by 500% through a combination of hard work, consistency, and a set of high-quality, systematic SEO and content practices. Alina breaks down all these processes and frameworks, including: - How to do keyword research - A 5-step framework for planning and outlining articles - 3 tips for better writing - Ways to avoid making your content difficult to read - A comprehensive review and editing process - How to work with freelancers effectively - How to overcome content decay Links Nextiva >> https://www.nextiva.com/ The Silent Patient by Alex Michaelides >> https://www.goodreads.com/book/show/40097951-the-silent-patient Kevin Indig's Newsletter, Tech Bound >> https://www.kevin-indig.com/tech-bound/ --- Advance B2B >> www.advanceb2b.com Follow The Growth Hub on Twitter >> twitter.com/SaaSGrowthHub Follow Edward on Twitter >> twitter.com/NordicEdward

Om Podcasten

The podcast for all things B2B SaaS marketing is brought to you by marketing agency Advance B2B. The Growth Hub Podcast is for SaaS marketers, CEOs, and founders who want to increase their knowledge, skills, and wisdom about building a high-growth SaaS business. With a mix of strategic frameworks, actionable insights, and inspiring tales, we catch up with some of the top minds in SaaS from across the world to gain their insight and advice on all things growth.