Blake Bartlett - Partner at OpenView - How To Unlock Product-led Growth

Blake Bartlett is Partner at OpenView and this episode is all about product-led growth. This is a term that the OpenView team developed and Blake stopped by the podcast to introduce us to the concept, explain what it actually is, and discuss how companies can start developing a product-driven growth culture within their DNA, including: - how cross-functional teams can leverage a product’s inherent virality as an acquisition channel - how you can build in virality into your product - the implications of product-led growth on pricing and packaging - the role of marketing and sales teams as part of a product-led growth strategy - some examples of good product-led growth companies --- OpenView >> https://openviewpartners.com/ Product-led growth resources from OpenView >> https://openviewpartners.com/product-led-growth/ --- Advance B2B >> www.advanceb2b.com Follow The Growth Hub on Twitter >> twitter.com/SaaSGrowthHub Follow Edward on Twitter >> twitter.com/NordicEdward

Om Podcasten

The podcast for all things B2B SaaS marketing is brought to you by marketing agency Advance B2B. The Growth Hub Podcast is for SaaS marketers, CEOs, and founders who want to increase their knowledge, skills, and wisdom about building a high-growth SaaS business. With a mix of strategic frameworks, actionable insights, and inspiring tales, we catch up with some of the top minds in SaaS from across the world to gain their insight and advice on all things growth.