Bruno Bin - CMO at Smarp - How To 10X Lead Gen & 2.5X Pipeline In 6 Months

Bruno Bin joined Smarp as their Head of Marketing just under one year ago and in this episode we hear how Bruno and the Smarp marketing team were able to 10X lead gen and 2.5X pipeline during his first six months. We hear about their strategic shift to focus purely on the enterprise segment and discuss topics from positioning and narrative storytelling, right through to Bruno’s four step framework for building a pipeline engine and some of Smarp’s most effective demand gen tactics. --- Links: Smarp >> https://smarp.com/ The Sales Acceleration Formula >> https://www.goodreads.com/book/show/24953002-the-sales-acceleration-formula --- Advance B2B >> www.advanceb2b.com Follow The Growth Hub on Twitter >> twitter.com/SaaSGrowthHub Follow Edward on Twitter >> twitter.com/NordicEdward

Om Podcasten

The podcast for all things B2B SaaS marketing is brought to you by marketing agency Advance B2B. The Growth Hub Podcast is for SaaS marketers, CEOs, and founders who want to increase their knowledge, skills, and wisdom about building a high-growth SaaS business. With a mix of strategic frameworks, actionable insights, and inspiring tales, we catch up with some of the top minds in SaaS from across the world to gain their insight and advice on all things growth.