Caroline Guo - Head of Growth at HashiCorp - How To 2X Pipeline & User Acquisition In 1.5 Years
Caroline Guo is Head of Growth at HashiCorp and in this episode we’re talking about how to 2X pipeline and user acquisition in just 1.5 years. Caroline joined HashiCorp just over three years ago to build, hire, and lead the growth team, and in this episode she covers: - How HashiCorp has grown its growth team - How to build effective go to market models - How Caroline and her team built out HashiCorp’s entire SaaS business segment - How her team operates across the entire funnel from acquisition & activation to monetization & retention - The main factors that enabled their growth team to double pipeline and user acquisition - The importance of diversity within hiring, your team, and the workplace Links HashiCorp >>https://www.hashicorp.com/ Getting To Yes >> https://www.goodreads.com/book/show/313605.Getting_to_Yes --- Advance B2B >> www.advanceb2b.com Follow The Growth Hub on Twitter >> twitter.com/SaaSGrowthHub Follow Edward on Twitter >> twitter.com/NordicEdward