Derek O'Carroll - CEO at Brightpearl - From Near Failure To +$15M ARR & +40% YoY Growth

Derek O’Carroll is CEO of Brightpearl and in this episode we’re talking about their incredible SaaS turnaround story from near failure to +$15M ARR & +40% year-on-year growth. When Derek took over as CEO of Brightpearl, he described the company as a "distressed asset". It was burning cash, had very high churn, and a culture where talented people were rowing in different directions. Fast forward to today and Brightpearl is growing rapidly and Derek has masterminded a successful SaaS turnaround story. In this episode, Derek discusses: - Brightpearl's three-pronged turnaround strategy - How they realigned product-market fit - How they grew ACV - Building a talented team where the right people are in the right place - The impact the strategy has had - How Brightpearl reduced churn from 28% to below 8% Links Brightpearl >> https://www.brightpearl.com/ Escaping the Build Trap by Melissa Perri >> https://www.goodreads.com/book/show/42611483-escaping-the-build-trap --- Advance B2B >> www.advanceb2b.com Follow The Growth Hub on Twitter >> twitter.com/SaaSGrowthHub Follow Edward on Twitter >> twitter.com/NordicEdward

Om Podcasten

The podcast for all things B2B SaaS marketing, brought to you by growth marketing agency, Advance B2B. The Growth Hub Podcast is for SaaS marketers, CEOs and founders who want to level up their knowledge, skills, and wisdom on how to build a high-growth SaaS business. With a mix of strategic frameworks, actionable insights, and inspiring tales, we catch up with some of the top minds in SaaS from across the world to gain their insight and advice on all things growth. Hosted by Seija Lappalainen and Reeta Westman.