Frida Ahrenby - CMO at GetAccept - How To Build A World-Class SaaS Marketing Team
Frida Ahrenby is CMO at GetAccept and in this episode we’re talking about how to build a world-class SaaS marketing team. As companies scale, teams need to scale, so this is something all SaaS marketing leaders and managers will need to work on along their journey. However, it’s easier said than done. So just exactly how do you build a world-class SaaS marketing team? I caught up with Frida to hear how she’s scaled GetAccept’s marketing org from a team of 3 in Sweden to a global team of 25 marketers spread across multiple international markets. In this episode, we cover: - How GetAccept scaled their marketing team, in what order, and why - How all their teams work together - What to look for when hiring top marketers - How to nurture talent and enable marketers to grow their careers within your company - An insight into the culture within GetAccept’s marketing team - How to get your marketing team working well and aligned with your product & sales teams Links Claim your free SaaS marketing assessment from Advance B2B >> www.advanceb2b.com/tgh GetAccept >> https://www.getaccept.com Lean In by Sheryl Sandberg >> https://www.goodreads.com/book/show/16071764-lean-in --- Advance B2B >> www.advanceb2b.com Follow The Growth Hub on Twitter >> twitter.com/SaaSGrowthHub Follow Edward on Twitter >> twitter.com/NordicEdward