Katelyn Bourgoin - Growth Strategist - How To Discover What Triggers Your Right Fit Customers To Buy

Katelyn Bourgoin is a Growth Strategist, Trainer, and 3X founder who was named in Forbes’ list of top female influencers. In this episode Katelyn explains how you can identify your right fit customers, what triggers them to buy, and how you can use that to outsmart your competition. Katelyn also discusses her trigger technique framework, shares real world examples of how marketing teams have leveraged buying triggers for growth, and how you can translate your customers’ buying triggers into actionable marketing tactics. Links Katelyn's Website >> https://katelynbourgoin.com/ How Crafty Marketers Use Buying Triggers To Outsmart Their Competition >> https://katelynbourgoin.com/marketing-buying-triggers-to-outsmart/ How To Interview Customers Continuously >> https://www.userinterviews.com/blog/how-to-interview-customers-continuously-with-teresa-torres-of-product-talk Atomic Habits >> https://www.goodreads.com/book/show/40121378-atomic-habits Follow Katelyn on Twitter >> https://twitter.com/KateBour --- Advance B2B >> www.advanceb2b.com Follow The Growth Hub on Twitter >> twitter.com/SaaSGrowthHub Follow Edward on Twitter >> twitter.com/NordicEdward

Om Podcasten

The podcast for all things B2B SaaS marketing is brought to you by marketing agency Advance B2B. The Growth Hub Podcast is for SaaS marketers, CEOs, and founders who want to increase their knowledge, skills, and wisdom about building a high-growth SaaS business. With a mix of strategic frameworks, actionable insights, and inspiring tales, we catch up with some of the top minds in SaaS from across the world to gain their insight and advice on all things growth.