Kevan Lee - VP Marketing at Buffer - Running A High-Performance Remote SaaS Marketing Team
Kevan Lee is VP of Marketing at Buffer and in this episode we’re talking about how to run a successful remote SaaS marketing team. 🚨 Please note this interview was recorded well before the Covid-19 outbreak, but given the situation and that many SaaS companies are moving to fully remote operations, we hope you find this episode helpful 🙏 In this episode, Kevan discusses: - How to do strategic planning on an annual and quarterly basis using a framework called BETS - What a typical remote week looks like at Buffer - How their marketing team runs across 5 continents - The tools and tech stack Buffer uses - How to overcome challenges such as loneliness - How to manage individuals remotely when you don’t meet face to face Links Buffer >> https://buffer.com Alchemy by Rory Sutherland >> https://www.goodreads.com/en/book/show/26210508-alchemy Demand Curve Newsletter >> https://www.demandcurve.com/newsletter Product Habits Newsletter >> https://producthabits.com/blog/ Marketing Example Newsletter >> https://marketingexamples.com/ Follow Kevan on Twitter >> https://twitter.com/kevanlee --- Advance B2B >> www.advanceb2b.com Follow The Growth Hub on Twitter >> twitter.com/SaaSGrowthHub Follow Edward on Twitter >> twitter.com/NordicEdward