Marcus Andrews - PM Lead at HubSpot - The Product Narrative Framework That Made HubSpot A $10B Brand

Marcus Andrews is Product Marketing Group Lead and narrative designer at HubSpot. In this episode we’re talking about how to craft killer product narratives and launch new products to market. Marcus leads a team of Product Marketing Managers responsible for the positioning, launches, adoption, and continued success of HubSpot's largest product line, Marketing Hub. In this episode Marcus talks us through his 5-step narrative design framework to give your products and launches a strong strategic foundation upon which to build. Marcus talks about how narratives turn into marketing and he gives some examples of different narratives HubSpot has used to grow into a $10 billion dollar brand, such as inbound marketing and the flywheel. Links Narrative Design Masterclass >> https://productmarketingalliance.com/narrative-design-masterclass/ Why narrative design will replace product positioning in 2020 >> https://productmarketingalliance.com/why-narrative-design-will-replace-product-positioning-in-2020/ Sapiens >> https://www.goodreads.com/book/show/23692271-sapiens --- Advance B2B >> www.advanceb2b.com Follow The Growth Hub on Twitter >> twitter.com/SaaSGrowthHub Follow Edward on Twitter >> twitter.com/NordicEdward

Om Podcasten

The podcast for all things B2B SaaS marketing is brought to you by marketing agency Advance B2B. The Growth Hub Podcast is for SaaS marketers, CEOs, and founders who want to increase their knowledge, skills, and wisdom about building a high-growth SaaS business. With a mix of strategic frameworks, actionable insights, and inspiring tales, we catch up with some of the top minds in SaaS from across the world to gain their insight and advice on all things growth.