Market expansion: Strategy and Sales & Marketing Alignment, with Teemu Ilola, VP of Sales (Leadoo)
We’ve all heard stories from companies successfully entering new markets. Now, if every other B2B SaaS company is always trying to expand to new markets, success in that field is actually quite scarce. We had the pleasure of welcoming Teemu Ilola on the show to tell us more about this. Teemu is VP of Sales Operations at Leadoo, a Finnish SaaS company founded in 2018 with already +6M€ in ARR and operating in several countries, including the UK. In Part I of episode 96 of the SaaS Growth Hub Podcast, Teemu tells us about: — Leadoo’s expansion (so far) — Market research before entering a market — The role marketing should play when entering a new market, from a salesperson perspective — How to deal with ongoing marketing operations when operating in different countries. Happy listening!