Mike McDerment - Co-Founder of FreshBooks - How To Not Kill Your SaaS Business

Mike McDerment is Co-Founder, former CEO, and Board Chair of FreshBooks, and in this episode we’re talking about how to not kill your SaaS business. Mike went from accidental founder to CEO of a SaaS company with over 24 million users and he’s learned a lot of lessons along the way having almost killed the business on multiple occasions. In this episode, Mike talks about: - How he accidentally founded a SaaS company - Why moving too fast almost killed FreshBooks early on - Why he underestimated word of mouth as a growth driver - Why raising at the wrong time can be very dangerous - The counter-intuitive idea of why Mike decided to start a direct competitor company to FreshBooks called BillSpring Links FreshBooks >> https://www.freshbooks.com/ The E-Myth by Michael Gerber >> https://www.goodreads.com/book/show/81942.E_Myth_Mastery --- Advance B2B >> www.advanceb2b.com Follow The Growth Hub on Twitter >> twitter.com/SaaSGrowthHub Follow Edward on Twitter >> twitter.com/NordicEdward

Om Podcasten

The podcast for all things B2B SaaS marketing is brought to you by marketing agency Advance B2B. The Growth Hub Podcast is for SaaS marketers, CEOs, and founders who want to increase their knowledge, skills, and wisdom about building a high-growth SaaS business. With a mix of strategic frameworks, actionable insights, and inspiring tales, we catch up with some of the top minds in SaaS from across the world to gain their insight and advice on all things growth.